Our story
We are the founder of Ousheng: women entrepreneur who have lived in Spain for many years. One of us holds a PhD in Spanish linguistics and has long been engaged in cultural research and cross-cultural communication.
We have always believed that culture is not a set of cold symbols or display panels—it is a way of life to be experienced, listened to, and reimagined. What we aim to create is not just a bridge, but a channel with warmth—connecting languages, ideas, memories, and lands.
Every Ousheng project—whether a study tour, heritage performance, route design, or brand strategy and promotion—embodies our meticulous attention to content and wholehearted dedication to experience. We insist on originality and customisation, reject templates and assembly lines, and strive to craft cultural journeys that truly have a soul.
In this fast-paced, restless world, we choose to slow down—to do things patiently, uniquely; to listen, create, and challenge the boundaries of tradition.
If you are seeking a different kind of cultural journey, we invite you to step into Ousheng and explore the depths of the world with us.
Our Founders
Adela
Hello everyone, I’m a cultural travel curator from China, currently living in Spain, where I have spent six years.
My connection with the Spanish language feels both serendipitous and destined. After finishing the Chinese University entrance exam, I decided it was time to part ways with mathematics and turned my attention to less commonly studied languages. After sampling five languages, it was the soft, flowing rhythm of Spanish that captivated me, guiding me to choose it among countless possibilities. Little did I know, this choice would become a pivotal turning point in my life.
In my senior year of university, I had the privilege of joining an exchange program at one of Spain’s oldest universities—the University of Salamanca. It was my first truly immersive encounter with Spanish culture. From the city’s blend of Gothic and Renaissance architecture, to the scent of olive oil wafting through its streets; from in-depth literary discussions in classrooms, to the relaxed yet passionate lifestyle embedded in the Spanish spirit—every detail fascinated me.
For the next five years, I lived in Valencia, the “City of European Sunshine.” There, I met a group of friends who became like family. With their companionship and encouragement, I awakened another part of my soul—the part that craves freedom, loves life, and embraces the world. As I approached the end of my PhD in linguistics, I co-founded Ousheng Culture with like-minded friends, turning my lifelong passion for in-depth cultural travel into a true vocation.
Over these six years, I’ve walked through many intersections of culture and faced numerous challenges. Yet, these experiences have taught me that cultures are not opposed—they can resonate with each other in extraordinary ways. When we set aside our fixed perspectives and step into someone else’s world, sparks of understanding ignite, and we feel the warmth of human connection.
Through my personal experiences and curatorial perspective, I hope to guide more people on cultural journeys that are rich, immersive, and heartfelt. Journeys where you don’t just see the scenery—you enter the story. Where travel is not just movement—it is connection.
Who I am matters less than the fact that I want to be a warm and steadfast companion on your cultural journey. Let’s measure the world with our steps, and feel culture with our hearts.
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